Imagevirus

1029
"Around that time, a controversial series of works appropriating Robert Indiana's 'LOVE' logo and replacing it with the letters A-I-D-S cropped up around New York and, soon after, across the world. Imagevirus, the title of the work, was initially conceived as a painting in 1987, and was later replicated in various formats - as subway posters, public sculptures, an animated billboard on Times Square, as advertising banners on Amsterdam's trams - all using the mechanisms of 'viral transmission.'"—https://i-d.vice.com/en_us/article/mbve7y/artist-gregg-bordowitz-changed-the-way-the-world-saw-aids-and-hes-still-fighting